Jeremy Johnson

The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
April 10 5:00PM
Over the past four years the mobile experience has been flipped on its head.
What was once a confusing mess of devices and systems, has quickly become -
well… slightly less confusing. With the clear game changer that is the
iPhone, we're still green when it comes to what to do with these smaller,
always on, always with us devices.

This talk with focus on design and device strategy when it's time to take your
experience to the small screen. Like most projects - strategy, design, and
technology all play a pivotal role when deciding on what direction your mobile
experiences should take. What features do we make mobile - our core features or
new mobile context sensitive ones? What's different when designing for a small
screen? What phones do we target - do we go for the mobile web, or an app?
These are all questions that are hard to answer, but asking the right questions
can lead you in the right direction.

Over these past years, I've personally witnessed the mobile space take shape
while working at a large company that has launched iPhone apps, web apps,
mobile websites, and new ways to message via SMS. There were tough decisions
that needed to be made, and many avenues explored.

This is a talk for anyone interested in learning more about how his or her
mobile strategy should take shape. I'll present the lingo, and options you can
use in your next mobile strategy meeting. You'll know what data to present to
your C-Levels and what technologies to recommend to your development teams.
You'll leave with a good overall view of the mobile landscape, with the
knowledge to make company wide recommendations.


I presented on this topic back in 2007 – then called “The Mobile Web” - a
note from my blog: and the view the slides on slideshare:

I’m working a revised presentation of the above that will be updated with
everything that has been going on since 2007, along with adding more strategy
(as mentioned above).

You can see more of my presentations on slideshare (, and
learn more about me on my blog: or follow me on twitter