Kevin O'Connor
April 11 8:45AM
The UX community talks much about testing DESIGN with users, but testing
CONTENT is just as important. Why? Because content helps people make
decisions--and consequently influences those decisions. Whether the decision is
what to buy or how to prevent a health problem, people rely on website content
to help. The best way to ensure your content helps people is to test it.
To test content, this presentation offers a practical approach. Using a case
study for a Centers for Disease Control and Prevention website, we'll show how
testing content EARLY in the project informed the content strategy and tactics.
From testing content concepts to testing prototypes, we'll highlight what
worked and what didn't. We'll also show the content "before" testing and reveal
the content "after" testing.