Kevin M. Hoffman
April 9 2:45PM
You don't get a second chance to make a great first impression. Have your
project kickoff meetings become stale, remote, or awkward conversations? After
having one too many unproductive (and occasionally sleepy) kickoffs, Happy Cog
reinvented it's project definition process around full-day, interactive
activities and collaborative design exercises. Kevin M. Hoffman will explore
approaches for identifying business strategy, company culture, and project
risks before you even shake your client's hand for the first time, and then
walk you through the strategy behind Happy Cog's kickoff processes for clients
like Zappos.com, Georgetown University, and the National Holocaust Museum.
About Happy Cog
Founded by visionary Jeffrey Zeldman and staffed by creative superstars, Happy
Cog delivers beautiful websites that never lose sight of the human being using
them. From site structure to interface design, from branding to content
development, Happy Cog’s people are the authorities. Visit us at
www.happycog.com.
About Kevin
Kevin M. Hoffman is the Experience Director at Happy Cog East, located in
Philadelphia, PA. Prior to joining Happy Cog, Kevin spent more than a decade
building websites, developing online strategies, and leading projects for
colleges, universities, and non-profits in Baltimore, MD. He has been a
consistent voice for intelligent communication strategies and an expert
consensus builder in environments where vastly differing, passionate opinions
were the norm.