Influencing Strategy by Design
This course will teach designers how to contribute to the direction of their
company by synthesising and articulating clear, actionable business and product
strategies. Often, growth opportunities for designers are artificially limited
by org charts that fail to fully capitalise on the galvanising role that design
can have beyond product or marketing. This course empowers designers by giving
them tools to impact strategy by illuminating important decision-drivers like
market or user research, web analytics, financials, and product reports.
This hands-on course is created for experienced designers, enabling them to
influence and improve strategic decision-making within their department or
company. They will learn principles for communicating and influencing strategy,
along with practising skills and techniques through group activities, and
working directly with Luke. This course will maximise a designer’s ability to
help their organisation make better decisions.
Apply your existing design skills to strategy development and execution.
* Help your organization make better decisions.
* Manage organisational dynamics to get things done.
* Take advantage of metrics to help frame and broaden your understanding of
problems.
* Utilize pattern recognition to identify meaningful relationships and insights
within data.
* Employ design techniques to communicate with multiple domains and levels.
* Make effective executive presentations.
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