The 10 dos and don’ts of website development every CEO should know
With the current economic downturn and significant layoffs among sales staff,
the web has become more important than ever as a means of communicating with
customers/clients/membership. But I have yet to meet a CEO who likes website
development. It makes business leaders uncomfortable. The web experts speak in
a cryptic language – CMS, KM, XML, CSS. The site seems to take forever to
build, costs more than expected, and invariably provides less value than the
organization had hoped.
No one likes signing a big check without some idea as to what they’re
getting. So, I put together the attached document to help outline a few basic,
non-technical tips that will significantly increase a company's chances for
online success. And they let CEOs do what they do best – lead.
The presentation I am suggesting here has now has been very successful in
generating business for my company here in Denmark. I'd like to present this,
as we do for groups of business people, so that IAs and other project managers
can see how we tackle the sales process. Attendees are welcome to borrow as
much as they like for their own client pitches.
comments
I have met Eric Reiss a few times and cant wait to hear this session