Content Analysis: Know, Don't Fear, Your Content
Does the thought of migrating a Web site's content to a new platform make your
stomach turn? Does the idea of integrating content from multiple Web sites into
one make you sweat? Does the notion of redesigning a Web site filled with years
and years of content give you chills?
Never fear. Content analysis is here.
We tend to fear what we don't know. Content analysis helps you conquer that
fear by helping you know your content. You can’t care for your content
without looking at it closely--just as you can’t nurture a garden without
regularly inspecting it. And that effort involves more than weeding out the
content that's redundant, outdated, or trivial (ROT). You must get to know your
content to judge whether it’s effective, understand how it relates to other
content, identify ways to improve it, and more.
This presentation will walk you through content analysis from the ROT and
beyond, offering plenty of practical tips and examples along the way.
Colleen Jones is the founder and principal of Content Science, a results-driven content strategy consultancy. She is a pioneer in the fields of content strategy and user experience, having guided strategic initiatives for large global brands such as The Home Depot, Phillips, and InterContinental Hotels Group.
Jones has a wealth of experience, holding past leadership positions at threebrick, which she co-founded; Spunlogic (now Engauge Digital); the Centers for Disease Control & Prevention (CDC); and Cingular Wireless (now AT&T).
She has a B.A. in English and technical writing and an M.A. in technical communication from James Madison University. Jones is currently Chair of CHI*Atlanta and a notable author on content strategy and user experience. You can follow her on Twitter at http://twitter.com/leenjones.
comments
