This Is Your Brain On Design: How neuroscience can help us create better user experiences.
Brains: they're not just for zombies anymore!
Recent research in neuroscience and other related fields has uncovered some
surprising discoveries that can inform our work, and especially challenge many
of our assumptions about the work we do and how we do it. That's right: these
ideas affect not only the designs we create, but how we should go about
creating them, and even how we sell design to clients and employers.
Among the points we will cover:
- Why it's so hard to change someone's opinion, even when confronted with data
and facts.
- Why users have so much trouble making decisions.
- How aesthetics and labeling can literally change the quality of product or
other experience.
- Why thinking outside your assumptions is harder than you realize, especially
when under deadline.
- How building incentive into an experience is trickier than we may realize.
- How context can profoundly alter user behavior.
If you've ever wondered why you just can't seem to get through to some people,
or how users can do such unpredictable things with your designs, or even why
you sometimes look back on a project and wonder, "what the heck was I thinking
when I did that?" -- this talk is for you.
This talk is appropriate for anyone interested in the weird stuff our brains
do, and how it affects our work. We'll look at how to use these discoveries to
our benefit, as well as which design and collaboration techniques may help us
overcome the challenges they present.
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