The Top 7 Recipes for Confusion
One of the surest ways for a Web site to lose visitors—and business—is to
confuse them. If you want to confuse your users, there are 7 surefire ways to
do it.
And if you want to avoid confusing them, you need to recognize these 7 recipes
for confusion and understand how to avoid them. This talk equips IAs to do so
and thus make their Web sites more successful.
This talk:
• Presents the 7 most common recipes for confusion on the Web
• Dissects how each recipe works in a variety of real case studies
• Proposes a redesign to prevent confusion in each case
• Offers broader guidelines for preventing confusion
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