Strategy Matters
Strategy Matters
From every level in the organization, what’s above you can look strategic and what’s below you tends to look like tactics. Stepping up to a new level demands sensitivity to and understanding of the important differences between them. Drawing on his experiences as an information architect, customer experience designer, executive and leadership coach Harry Max will decode how to play to stay in the game.
In his discussion, Harry will answer key questions such as:
* What is strategy, really… ? * When does strategy matter? * What does strategy look like when it’s happening? * How do you Do strategy? (hint: It’s just like design) * What tools to IA’s and UX folks have at their disposal?
BIOGRAPHY:
Harry works with executives, UX management, software / Internet technologists, start-up founders, and visionaries. Current clients include Google, SAP, Adobe, Symantec, Powells Books, and others.
Prior to all of this, he was on the forefront of Internet-based application design and development. In 1994, as a co-founder of Virtual Vineyards (wine.com), Harry designed all of the user interaction concepts behind the first secure Web shopping cart.
Subsequent to that, he was the founder and CEO of Public Mind, Inc., an Internet-based software company featured at Esther Dyson’s PC Forum 2004.
He considers himself fortunate to have worked with some of the finest companies in Silicon Valley, including: Apple Computer, Hewlett-Packard, SAP, O’Reilly and Associates, and DreamWorks Animation SKG.
Harry is also the co-author of “Skype: The Definitive Guide” published by Addison Wesley Professional, and the author of DreamWorks Animation’s Art-directed Technology: Anatomy of a Shrek 2 Sequence, an introduction to the software development process behind the making of a feature-length, animated CG feature film in a fast-paced, creative environment. He also serves on the Board of Directors of UXnet, the User Experience Network.
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