Pushing UX to the Brink: The Mother of All Redesigns
Social networking? - check
Rich internet applications? - check
E-commerce with customized products? - check
Deploying Endeca? - check
Huge technical limitations? - check
Redesign the whole site? - check
...In eight months? - check
Wait!? What did we just agree to?
The photo sharing space is a mixture of rich internet applications, social
networking, and e-commerce, all in one site. In this presentation, the UX team
at PhotoWorks.com will share our experiences in undertaking a major redesign of
a complex website. From business requirements to wireframes to technical
reviews to user studies to sitewide testing, we'll cover the gamut of issues
that arise in a redesign and how we dealt with them. We invite the audience to
come and learn from our successes and our mistakes.
We'll walk you through:
-The process we adopted to tackle this project (and the iterations on
those processes)
-Tips for weaving diverse backend systems into a coherent user
experience
-The pros and cons of the UX team owning parts of the site
-Techniques for working with stakeholders and development teams
-Integrating user research into our deliverables and the final website
-Sacrifices...and how to make them without losing
PhotoWorks.com is one of the brands of American Greetings Interactive (AGI).
AGI was recently named 19th in an annual ranking by InformationWeek of the top
500 companies with new ideas that drive business results.
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