Designing Influence in Organizations
Why do projects fail? Sometimes it's poor methods, poor team members, or the
market. But more often, projects fail from poor decisions inside client
organizations.
If you've ever wanted to have more influence over those decisions, this session
is for you: the user experience practitioner who need to develop influence
inside the organizations you work with.
Gaining influence is a design problem, and user experience pros already have
the skills to increase their influence through understanding business
stakeholders and discovering, prototyping, and iterating the factors that
develop influence.
In this session we'll cover the fundamentals of influence: Evidence, Fluency,
Empathy, and Authenticity. We'll touch on the six classic principles of
influence from Robert Cialdini (Liking, Reciprocity, Authority, Consistency,
Scarcity, and Social Proof), and talk about the three elements of influence:
People, Decisions, and Actions.
With that foundation, we'll talk about a three-step approach for cultivating
influence inside organizations:
1) Identifying and acting on a step-by-step and person-by-person path to your
influence objective.
2) A six-step process for working with individuals at each step of your master
plan: Collect, Connect, Confirm, Contribute, Codesign, & Commit.
3) The reality that planning doesn't always pan out, and that it's the
principles that count, with tips on what to do when you need to ditch the
training wheels and build building influence into everything that you do.
These take-aways support practitioners as they move from the theory of practice
to the often-frustrating reality when organizations don't appreciate the value
of design. By designing influence, user experience pros can increase their
impact, create better experiences for people, and help their organizations
succeed.
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