Educating, Not Evangelizing: What Comes Next After Your Organization Has Bought Into UX
Over the past three years, American Greetings Interactive has gone from having
no user experience professionals on staff to having a UX team of six. This
talented group joined an organization that had bought into the value of UX and
knew that the user needed to be placed front and center in order to succeed.
But that didn't mean they fully understood just what they had bought. The AGI
UX team has learned the hard way what works and what doesn't work when
educating people across the organization - senior leadership, marketing,
design, product management, product management, and development - about how
best to integrate UX into a wide range of strategic initiatives.
In this session, we'll cover:
* Getting people to understand that there is no "Big Book of User Experience"
with a single right answer to every problem.
* How to get usability testing added to project plans (hint - you don't)
* Ensuring that roles are clearly understood
* The difference between business requirements and interaction requirements
* The importance of having enough skin in the game and avoid being the dreaded
last minute "stamp of approval"
* Becoming victims of your own success
* Making the case for hiring more UX resources (and what to look for when you
do)
* Managing up - have a place at the strategic table and mentoring your boss
* Avoiding the all-or-nothing syndrome when working with developers
* Changing your organization's vocabulary (the surest sign of success)
* Using metrics to tie UX to clear business objectives
* Customizing your message for different audiences
and much, much more.
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