The Structure of Strategy
If you’re looking for a presentation that links experience design, military
strategy, second-order cybernetics and systems thinking in a new model for
strategic thinking and doing, this is the presentation for you.
If you’re looking for a presentation that clearly and simply explains how to
envision and deliver experiences that create value for both individuals and
organizations, then this presentation is also for you.
If there’s one constant in the organizations that we design for, it’s that
change is inevitable and increasingly unmanageable. We live in a world where
strategy is a lost art and many organizations are stuck in competitive
environments where incrementalism rules and efforts to innovate are
increasingly unsuccessful.
What we need is a structural way of looking at strategy; how to think about it,
develop it and most importantly how to see its impact on in the environments we
work in. “The Structure of Strategy” will explore and attempt to addresses
these questions by looking deeply at what strategic success looks like across a
range of contexts, how strategy is framed and represented at different
conceptual levels and most importantly, how to think about developing the
capability to “make” strategy happen.
Building off of the 2008 IA Summit presentation “The Information Architect
and the Fighter Pilot” and the 2009 IA Summit pre-conference workshop
“Reframing IA Practice & Strategy for Turbulent Times”, this session will
connect perspectives and practices in fields ranging from business strategy to
systems thinking with the goal of providing session attendees with a clear
framework for understanding and creating strategies that are actionable and
valuable for both organizations and their customers.
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